 Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”.
There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.
Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.
The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
Our Internet marketing services include:
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into...
Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up...
An online presence is a must in today’s business environment. And there’s more to web design and development than an attractive home page...
An integrated email marketing campaign is not only a proven business communication tool -- it is one of the fastest ways to reach out to new customers or stay in contact with existing clients...
If your Marketing Isn't Generating The Steady Flow of New Customers and Profits You Need...
Call us today for a free "no strings" consultation to discuss how to accelerate your marketing goals and the options for harnessing the power of the internet to grow your business.
360-492-5581
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